Projects

Products

フランスと日本、それぞれの感性と技術を掛け合わせ、

プロダクトとしてかたちにする取り組み。


Malyss shoes

足の構造とデザインを融合したプロダクト開発。

フランスと日本、それぞれの美意識を一足に。


Malyss apparel

日本の伝統素材を、

ヨーロッパの感性で再構築。


一着ごとに異なる表情を持つ作品。

Conferences

国際的なプロジェクト・カンファレンスの企画・運営。


海外からのゲストやVIPに向け、滞在・食事・空間を含めた体験全体を設計しています。


細部にまで行き届いた対応により、安心と質の高い時間を提供しています。

Creative Direction

アーティストやブランドの本来の価値を引き出し、

社会の中で成立するかたちへと導くプロジェクト。


表現・ビジネス・運営を横断しながら、

創造を持続可能なものへと整えています。





Consulting:

  • From idea to implementation.
  • Audits of your business abroad.
  • Study market creation and analysis.
  • Direct approach with potential international partners.
  • Recruitment and management of an export sales team.
  • Product training for your sales team.
  • Store and concession setup abroad.
  • Collection adaptation and implementation to meet each market’s needs.



  • Brand positioning verification and database referencing.
  • Brand canvassing and presentations to managers (Isetan, Mitsukoshi, Hankyu, etc.).
  • Negotiating rates and participation in department store events.
  •  Market analysis, customer profiling, marketing strategy, competitor benchmarking, and legal watch.

Promotion and sales: 

  • Pop-up stores in department stores and private pop-ups.
  • Participation in “French weeks”.
  • Social media promotion and mailing campaigns.
  • Design and print promotional materials.
  • Sales tracking and star item monitoring.
  • Customer and manager feedback analysis. 
  • Organisation and participation in fashion trade shows abroad.

Importer Services:

  • Quality control according to department store standards.
  • Items and fabric tests by an accredited Japanese laboratory.
  • Needles checks.
  • Customer service management.
  • Negotiations and lead generation with Japanese department stores.
  • Responsibility and legal service (BDZ takes responsibility and is covered by PL insurance in case of issues).



E-commerce:

  • Registration of yourbrand.jp domain for a year or more.
  • Creation of a sleek, fast, and simple online store.
  • Promotion of yourbrand.com.
  • Facilitating purchases and enhancing the customer experience.
  •  Boosting brand notoriety and expanding your fan base.



Event Coordination Services:

  • Sourcing and negotiating a suitable facility or event space.
  •  Planning and organising the event.
  • Setting up and managing the team.
  • Negotiating and liaising with Japanese contractors.
  • Welcoming guests and following up on VIPs.
  • Ensuring a smooth event run.